![]() ![]() ![]() AWS Marketplace for Containers Anywhere (Containerized 3rd party software). ![]() AWS Data Exchange for APIs - allows partners to bring existing APIs to AWS Data Exchange.AWS Data Exchange for Amazon Redshift - GA (customers can find and subscribe to and immediately query without ETL or data pipelines).Stephen Orban, General Manager of AWS Marketplace and Control Services, spoke of the importance of AWS Marketplace and how AWS Partners have sold billions of dollars of products and services through AWS Marketplace in 2021. Swanback included three essential elements of creating change by “embracing the mess.” Suggesting a hands-on discovery with partners and avoiding the use of traditional, inefficient RFP processes, staying close to partners to create learning loops, and making your technology strategy your business strategy. Shelly Swanback, President, Product & Platform at Western Union, was the first guest speaker who spoke of the importance of partner collaboration. In addition, the Migration Acceleration Program was in the spotlight as a top partner program that partners use, and the AWS Graviton Ready Program was announced, which validates software from ISV partners for workloads using Graviton2 EC2 instances. Critical examples of defining recurring patterns for solutions are what Partner Paths are all about, which allow partners to develop joint offerings in industry-specific use cases. The keynote focused on the growth of AWS APN partner enablement using partner programs and four new Partner Paths. Not to mention, Rackspace Technology just won the AWS National System Integrator (NSI) Migration Partner of the Year Award and earned the AWS Perimeter Protection MSSP Partner Certification. There were fifteen new strategic collaboration agreements executed with AWS this year, and another 15 AWS partners achieved Premiere status. 29, the Global Partner Keynote was presented by Doug Yeum, Head of the AWS Partner Organization, Sandy Carter, Vice President, Worldwide Public Sector Partners and Programs, and Stephen Orban, General Manager of AWS Marketplace and Control Services. This year at re:Invent, aside from the excitement of attending the event in person once again, I was excited to attend the Global Partner Keynote, and with a great opening band kicking off the session, it felt like a return to a world pre-pandemic. ![]()
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